Our Mission & Core Values

Our Mission

Our mission is simple: 

To help runners go beyond what they thought was possible, in running and in life, by chasing audacious goals, becoming the strongest version of themselves, and finding a community that feels like home.

And how do we do that?

Through transformational coaching, real mentorship, unforgettable events, and a team culture where runners are supported, challenged, celebrated, and inspired to endure better together.

This is Everyday Ultra.

Our Core Values

These are the values we train by, race by, and ultimately, live by, in every challenge we take on. 

Endure Better

Becoming the person who faces difficulty with strength, purpose, and belief. It is the daily pursuit of becoming better and enduring the challenges of running, chasing big dreams, and life itself. Because when we’re better at enduring, we unlock what we are truly capable of, and live a life that is truly fulfilling.

Mission Over Ego

Never let ego get in the way of the mission you are looking to achieve as an ultrarunner. That means training smart and with purpose, and not for "likes" on social media. Not chasing ego miles at the sake of the training process. And always taking the best move in training, even if it doesn't look the sexiest on Strava.

More Than Miles

Running is the vehicle; not the destination. Meaning, we all connect with that deep reason why we train and race ultramarathons: to become a better version of yourself. Through training, adversity, and ambitious goals, we become stronger, more resilient, and more confident people. And we remind ourselves in the hard times that we are doing this for a reason bigger than the miles itself.

Create the Unforgettable

We are all chasing that unforgettable experience in every ultramarathon we do: the ones where we get chills thinking of it. The moments where we realize the true strength we have. The seconds where we make the comeback of the century and write the story we want to. Every ultramarathon is the opportunity to create the unforgettable: whether that is picking a race that excites you so deeply, or choosing to create an unforgettable moment by showing strength in the middle of a race.

And here at Everyday Ultra, we strive for every experience, whether it be coaching or our events, to create unforgettable experiences for our community.

We Go Farther Together

Nobody achieves something extraordinary alone. That's why we're all about community here at Everyday Ultra: creating friendships with likeminded ultramarathons, sharing knowledge with each other, and providing connections that improve ourselves as runners, and therefore, as people. We build genuine relationships, lift others as we climb, and create a community where everyone belongs.

Own Everything

Take radical accountability for your actions and your results. Ownership is power. Because if you caused the mistake, you have the power to correct it and improve in the future. We don't believe in blaming outside factors for the mistakes we make; we believe in taking control of our actions to create the race results, the training, and the life that we truly want to live.

Never Finished

Even when we cross the finish line in a race, we are far from done with our journey. Because we believe in continuous improvement, always getting better, and growth being an essential part of life. That means striving for bigger challenges, always seeking growth, and looking for new experiences that help us grow as a runner and person, even when our last race is over.

Find a Way

There is a solution to every problem; including the ones we face in an ultramarathon. And when we focus on solving the problem instead of letting it knock us down, we move forward strong, even with the path is difficult. We believe that nothing is impossible, and that if we always look to find a way, we will find one. And therefore, any challenge we take on is able to be conquered.

Reject Ordinary

Never settle for average when something exceptional is possible. Raise the standard, dream bigger, and bring uncommon effort to everything you do. Because life is much better when you strive to be the best that you can be, and when you don't settle for anything less than extraordinary. Be the best version of yourself, every single day.

Want to be a part of the mission? Join our team today to find the best version of yourself.

 

Join the Everyday Ultra Racing Team